ScriptRunner Pricing
The ScriptRunner for Confluence Cloud team were concerned about their competitiveness compared to the pricing of market rivals and Confluence Cloud itself, and sought to understand their customers and market position.
Our team
Catalin
Role
Research
Date
Nov 2023
Price
Is SR4CC priced correctly within the market?
Strategy
What strategies would optimize market positioning and revenue?
Impact of Price Reduction
Would lowering prices attract more customers?
Competitive Landscape Analysis
Identified four key competitor sets within the Atlassian Marketplace.
Compared SR4CC pricing with relevant players to understand market positioning.
Analyzed price progression across user tiers for both SR4CC and competitors, assessing consistency in price ratios.
User Interviews
Interviewed five Confluence Admins representing diverse user profiles.
Gathered insights into their perception of SR4CC's pricing and value proposition.
Explored their purchase decision-making processes and the role of pricing.
Competitive price
The price was much higher than the average competitor price across analysed sets - but this started evening out among larger user counts, indicating discounts for medium-to-large customers due to rounded pricing tiers.
Pricing Structures
Customers told us that pricing was not a real concern to them and that ScriptRunner offers very good value - but those who did not have a clear use for the product seemed unlikely to buy it, even at a discount.