6.1 Information we get

When you use our Services or have any Interactions with Us, We may collect data related to you, your use of Services, and Interactions. Broadly speaking, this data can be categorised as:

Cookies and Pixels,

Product Data (data generated through use of our products in various forms),

Interaction data (data generated through interactions with us on phone, via email, via the website, or other means), and

Transactional and Commerce Data (data generated through an actual order or sale of a product or service).

This data (which may include Personal Data) can be described in more detail as:

Identification information, which may include name, email address, billing or shipping addresses, telephone numbers, screen names, user IDs (potentially with password). This might also include IP addresses;

Commercial information, which may include payment or financial information which would be appropriately handled (for example through a third party payment platform);

Technical platform information, which relates to the technical means by which you interact with us, such as operating system, web server type, browser type, or other information regarding your device;

Web related information, including things such as referring domain;

Activities related to your use of Services, including website use and records of actions and activities, including search, and communication preferences;

Educational information, which includes your education history; grades

Professional information, such as employer or organisational affiliation for a customer or partner; the contents of your resume;

Geolocation data, which might be extrapolated from other data;

Communication information, which may include audio, electronic, visual information, as well as any data in any files uploaded, emailed or otherwise provided, and the contents of your communications with us via email, social media, telephone or voice calls, or via whatever Interaction you participated in.

6.2 How we get the information

We collect data, including Personal Data, from a variety of sources depending on the nature of the Services you use or Interaction you have. Sources may include:

Your direct submission: You may provide information to us via one of our Services or via Interactions. This may be unstructured information (such as that in an email) or a response to a survey, web-form, or other data gathering mechanism.

This includes Personal Data (including for example, names and e-mail addresses) provided by You or your users or (if applicable) your customers using the Adaptavist services

Indirectly via your use: We may collect information from you in the course of your using Services or our providing services to you. For example, We may observe your actions on one of our websites.

From Third Parties: We may be provided, or collect, information from various third parties with whom We may contract, or share an integrated service, in connection with our Services. For example:

third party vendors that help us build or supplement contact lists or information, for example webinar platforms or market intelligence providers; and

third parties that help us verify records or enrich information We capture about you; and

third party providers of services (such as online recruiting services) whereby information is sent to us automatically or via request; and

transactional information from third parties, including information regarding your purchases or evaluations of any of our Services. This may include data from companies such as Atlassian (via Atlassian Marketplace or other means).

6.3 Use of your information

To the extent permitted by law, We will use data provided, including Personal Data, to:

Provide our Services, including their administration, operation and support, communications related to the Services, and commercial related aspects such as purchasing;

Meet our legal and regulatory obligations, such as in the area of security;

Carry out marketing including advertising of our Services, which may include passing your information to external social media platforms (see Marketing Providers) for profiling & deriving new target audiences to whom We may advertise on those platforms.

Please note:

• All marketing email communications from Adaptavist shall provide the option to unsubscribe at any time.