Privacy Policy

Last updated: May 24, 2024

1. Introduction

Pathworks.io is a trading name of Adaptavist UK Services Ltd and all of its subsidiaries and affiliates are committed to preserving the privacy of people with whom we come into contact. Please read the following privacy policy to understand how we collect, use, share, control and protect the information that you provide to us, including Personal Data. If you do not agree with this privacy policy, do not access or use our websites, products and services or interact with any other aspect of our business. By submitting information to us in any way, or by using our websites, systems, products or services ("Services"), or by interacting with us via email, phone, messaging service, in-person meeting or any other means ("Interactions"), you consent to the collection, use and transfer of your information under the terms of this policy by Adaptavist and the Adaptavist Group.

We may update this privacy policy from time to time. Amendments to these terms will be effective upon posting and operate as a condition of your continued engagement with Adaptavist (including affiliated companies in the Adaptavist Group) or continued use of our websites, software or services. It is your responsibility to check this page periodically for any updates to this privacy policy. We encourage you to review our privacy policy whenever you use our Services to stay informed about our information practices and the ways you can help protect your privacy.

For the purposes of this Agreement, ‘We’ and ‘Us’ refer interchangeably to Pathworks.io and any affiliates in the Adaptavist Group.


2. Definitions

The terms below shall have the following meanings:

2.1 "Personal Data Breach," "Controller," "Processor", "Data Subject", "Personal Data", "Processing," "Special Category Data", and "appropriate technical and organisational measures” as used in this Policy shall have the meanings given in the GDPR irrespective of whether GDPR, UK GDPR, or U.S. Data Protection Law applies.

2.2. "Data Protection Law" means European Data Protection Law including UK GDPR and U.S. Data Protection Law that are applicable to the processing of Personal Data under this Policy.

2.3. "European Data Protection Law" means any data protection and privacy laws of Europe applicable to the Personal Data in question, including where applicable

2.3.1 Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)("GDPR"); (ii) Directive 2002/58/EC concerning the processing of personal data and the protection of privacy in the electronic communications sector; (iii) any applicable national implementations of (i) and (ii); (iv) the Swiss Federal Data Protection Act of 19 June 1992 and its Ordinance; and (v) in respect of the United Kingdom, the Data Protection Act 2018, UK GDPR and any applicable national legislation that replaces or converts in domestic law the GDPR or any other law relating to data and privacy as a consequence of the United Kingdom leaving the European Union; in each case as may be amended, superseded or replaced from time to time;

2.4 “U.S. Data Protection Law” means data protection or privacy laws applicable to Personal Data in force within the United States, including the California Consumer Privacy Act (“CCPA”).

3. Regulatory registration

As part of the requirements of the General Data Protection Regulation (GDPR), Adaptavist have registered with the Data Commissioner in the United Kingdom and you can see our notification report on their website (after clicking the search link, enter "Adaptavist" as the name and click the ‘Search Register’ button).

Any information collected on behalf of Adaptavist will be collected, stored and processed by Adaptavist within countries that comply with the GDPR. Primarily data is stored within UK / EU / USA data centers, all of which have the appropriate compliance frameworks – including support for GDPR.

4. Contacting us regarding this Privacy Policy

Adaptavist is committed to working with you to ensure compliance with all applicable laws and regulations concerning the protection of Personal Data. Should you wish to exercise any of the rights outlined in this Policy, or have further queries with regards to this Policy, please contact us at contractuals@adaptavist.com.

5. Your usage of websites

5.1 Software downloads

We may make certain software available for download on our websites and may link to software on other, third party websites. This software may be created by Adaptavist, Adaptavist or by third party vendors. The software may be programmed to access our servers and/or third party servers in order for the software to operate and in order to check for program upgrades or enhancements. From time to time, new files may be added to your computer in order to upgrade the software or add new functionality to it. These changes may occur without notice to you. Use of such software will be governed by any associated or referenced terms and conditions, and instructions on uninstalling such software will similarly accompany or be referenced. In the event that such software is an Adaptavist product, use of the product will be governed by a separate Adaptavist End User License Agreement.

5.2 Privacy of other websites

Our websites may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we are not responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

5.3 Users of age 16 and under

If you are aged 16 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to our websites. Users without this consent are not allowed to provide us with personal information.

5.4 Comments and Ratings

Should any pages on any of our systems allow posting of comments, your username may be associated with any comments (except in areas where anonymous comments are permitted, your post and username will be displayed alongside those comments to anyone who has access to see them).

5.5 Offensive language and behaviour

Adaptavist reserves the right to, at its sole discretion, remove any content on its websites.

Adaptavist reserves the right to remove content and to remove any user’s access to its Services for content which is offensive, abusive, provocative or for discriminatory language posted on or sent through our Services, at its sole discretion.

6. What information we collect related to you

6.1 Information we get

When you use our Services or have any Interactions with Us, We may collect data related to you, your use of Services, and Interactions. Broadly speaking, this data can be categorised as:

Cookies and Pixels,

Product Data (data generated through use of our products in various forms),

Interaction data (data generated through interactions with us on phone, via email, via the website, or other means), and

Transactional and Commerce Data (data generated through an actual order or sale of a product or service).

This data (which may include Personal Data) can be described in more detail as:

Identification information, which may include name, email address, billing or shipping addresses, telephone numbers, screen names, user IDs (potentially with password). This might also include IP addresses;

Commercial information, which may include payment or financial information which would be appropriately handled (for example through a third party payment platform);

Technical platform information, which relates to the technical means by which you interact with us, such as operating system, web server type, browser type, or other information regarding your device;

Web related information, including things such as referring domain;

Activities related to your use of Services, including website use and records of actions and activities, including search, and communication preferences;

Educational information, which includes your education history; grades

Professional information, such as employer or organisational affiliation for a customer or partner; the contents of your resume;

Geolocation data, which might be extrapolated from other data;

Communication information, which may include audio, electronic, visual information, as well as any data in any files uploaded, emailed or otherwise provided, and the contents of your communications with us via email, social media, telephone or voice calls, or via whatever Interaction you participated in.

6.2 How we get the information

We collect data, including Personal Data, from a variety of sources depending on the nature of the Services you use or Interaction you have. Sources may include:

Your direct submission: You may provide information to us via one of our Services or via Interactions. This may be unstructured information (such as that in an email) or a response to a survey, web-form, or other data gathering mechanism.

This includes Personal Data (including for example, names and e-mail addresses) provided by You or your users or (if applicable) your customers using the Adaptavist services

Indirectly via your use: We may collect information from you in the course of your using Services or our providing services to you. For example, We may observe your actions on one of our websites.

From Third Parties: We may be provided, or collect, information from various third parties with whom We may contract, or share an integrated service, in connection with our Services. For example:

third party vendors that help us build or supplement contact lists or information, for example webinar platforms or market intelligence providers; and

third parties that help us verify records or enrich information We capture about you; and

third party providers of services (such as online recruiting services) whereby information is sent to us automatically or via request; and

transactional information from third parties, including information regarding your purchases or evaluations of any of our Services. This may include data from companies such as Atlassian (via Atlassian Marketplace or other means).

6.3 Use of your information

To the extent permitted by law, We will use data provided, including Personal Data, to:

Provide our Services, including their administration, operation and support, communications related to the Services, and commercial related aspects such as purchasing;

Meet our legal and regulatory obligations, such as in the area of security;

Carry out marketing including advertising of our Services, which may include passing your information to external social media platforms (see Marketing Providers) for profiling & deriving new target audiences to whom We may advertise on those platforms.

Please note:

• All marketing email communications from Adaptavist shall provide the option to unsubscribe at any time.

7. Retention of data

With regards specifically to Personal Data, We will keep and process your Personal Data only for as long as is necessary for the purposes for which it was collected, unless We have a legal obligation to retain the data for a longer period.

Where We disclose Personal Data to third parties who act as an independent Controller, this data will be retained by the third party in accordance with their own data privacy policy, and in accordance with the data protection laws under which the third party is regulated.

Where We disclose Personal Data to third parties who act as a Processor, this data will be retained by the third party in accordance with our specific requirements.

8. Disclosure of data

8.1 General

In general, there are various people within the Adaptavist Group who may need access to the information that you provide us. They may need this for technical, commercial or compliance reasons, and this will be done in accordance with Adaptavist Group’s internal access control policy.

8.2 Access and administration

The information you provide to us will be held on our computers and may be accessed by or given to our staff, affiliates or subcontractors. You should be aware that the administrator of the Services may be able to:

  • access information in and about your account;

  • disclose, restrict, or access information that you have provided or that is made available to you when using your account, and;

  • control how your account may be accessed or deleted.

8.3 Promotional reference

Clients who purchase goods or services from Us may be referenced in our promotional material and websites. We may identify you by name, trade name, logo and trademark. Should you not want to be listed, please contact us at here.

8.4 Third parties and sub-processors

We may use information you provide, including Personal Data, in conjunction with third parties, who may act as Sub-Processor of such data. See Adaptavist Third Parties (below) for more information.

8.5 Joint ventures, mergers and acquisitions

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

9. Adaptavist Third Parties

We collaborate with third parties that help us operate, provide, improve, integrate, customise, and support our Services.

9.1 General

You warrant that you have familiarised yourself with and agree to be bound by any applicable third party terms relevant to the Services, including Adaptavist software. The information We receive when you link or integrate our services with a third-party service depends on the settings, permissions and privacy policy controlled by that third-party service. You should always check the privacy settings and notices in these third-party services to understand what data may be disclosed to us or shared with our services.

9.2 Service Providers

We work with third-party service providers to supply websites and application development, hosting, maintenance, backup, storage, virtual infrastructure, payment processing, analysis and other services for Us, which may require them to access or use information about you that you supply. This may include Personal Data; for details of service providers involved in the processing of personal data please see the  Data Processing Addendum,  which is included as part of this Privacy Policy.

StreamYard is used for events to live stream sessions. Use of StreamYard is covered by its privacy policy at StreamYard privacy policy and https://hopin.com/hopin-events/legal/privacy.

9.3 Marketing Providers

We work with third-party service providers to enable us to further market and advertise our Services. In order to do this, We may provide them with Personal Data which will be processed in a manner compliant with the appropriate Data Protection Law. Marketing Providers may establish a profile of potential people to whom We might advertise, based on data We provide them. Marketing Providers may include, but are not limited to the following and any further third parties listed in section "Cookies and Pixels:"

9.3.1 Facebook. Refer to privacy policy at https://www.facebook.com/privacy/explanation

9.3.2 LinkedIn. Refer to privacy policy at https://www.linkedin.com/legal/privacy-policy

9.3.3 Zoominfo. Refer to privacy policy at https://www.zoominfo.com/about-zoominfo/privacy-policy

9.4 Integrated Partners:

Our products integrate with third parties products. We may share your information with these third parties in connection with their services, which will be described in relevant product documentation. Additionally, you may choose to make use of third-party add-ons in conjunction with Adaptavist services (or independently). Third-party add-ons are software written by third-parties to which you grant access privileges to your content. We may also share information with these third parties where you have agreed to that sharing. Adaptavist Integrated Partners may include, but are not limited to:

9.4.1 Atlassian. Refer to privacy policy at https://www.atlassian.com/legal/privacy-policy

9.4.2 AWS. Refer to privacy policy at https://aws.amazon.com/privacy/

9.4.3 Slack. Refer to privacy policy at https://slack.com/intl/en-se/privacy-policy

9.4.3 Paddle. Refer to privacy policy at https://www.paddle.com/legal/privacy

9.4.4 Monday.com: Refer to privacy policy at https://monday.com/l/privacy/privacy-policy/

9.4.5 Stripe. Refer to privacy policy at https://stripe.com/gb/privacy

10. Overview of Cookies and Pixels

10.1 Overview of Cookies

Cookies are text files placed on your computer to collect visitor behaviour information.

When you visit our websites, or download our products, We collect information on usage from you automatically through cookies. First-party and third-party cookies are used to improve your online experience. Cookies allow you to log in to our systems, connecting various page views together into a session. When you use our products and services you may be asked to provide certain information about yourself, including your name and contact details. We may also collect information about your usage, as well as information you provide during such usage. This includes using our websites, products and services, as well as any correspondence or communication you send.

10.2 Overview of Pixels

A pixel is a block of code placed within a website’s or product’s code that allows measurement of the effectiveness of advertising. When you visit our website and take an action, the pixel collects the data from your behavior and reports the action. Adaptavist and our third-party partners use cookies and pixels to provide functionality and to recognize you across different services and devices. We collect this information from you automatically through pixels.

11. Specific Types of Cookies and Pixels

11.1 Functionality Cookies

Functionality cookies enable us to monitor the performance of our websites and to enhance your browsing experience. For example, if you set your language or location, We use cookies to save your preferences. For more information about the Cookies used to run our websites, see:

• Squarespace cookies policy Cookies policy

11.2 Marketing and Analytics Cookies and Pixels

We use cookies and pixels to collect data on our users’ behaviour to better understand our visitors’ needs and to personalise the content on our websites. These could include collecting information about which pages you visit to help us present more relevant information.

We send data collected through these cookies to a variety of tools and providers that help us improve our products and services. These tools include but are not limited to the following list. For further details, please see individual privacy policies for each tool or provider:

• Segment (see above)

• Hubspot (see above)

• Google Tag Manager ( Tag Manager terms of service are here. )

• Google Analytics ( Google’s privacy policy is here.) 

• Hotjar ( Hotjar’s privacy policy is here ) 

• Our data storage solution providers such as Amazon S3 (Amazon’s privacy policy here) and Redshift.

11.3 Advertising Cookies and Pixels

Cookies and pixels allow Adaptavist to collect information that enables us to personalise and measure the effectiveness of advertising on our site, in our products and on other websites. For example, We may serve you a personalised ad based on the pages you visit on our websites. Our company might share some limited aspects of this strictly anonymised data with third parties for advertising purposes.  Advertising cookies on this site include:

• Facebook Pixel (privacy policy is available here),

• LinkedIn (privacy policy is here),

• Twitter (Twitter is here),

• Reddit ( Reddit is here)

• Quora (Quora is here)

• Bing (Bing’s privacy policy is here)

• Google Analytics (see above)

• Capterra (privacy policy is available here)

11.4 Essential Cookies

Essential cookies are necessary for a website, or for our products, to function as intended. These could include us storing your website data collection preferences so we can honour them if you return to our websites. You cannot opt-out of the essential cookies and doing so would render some of the websites and/or product functionality unusable.

11.5 How to manage cookies

You can often allow or disallow certain types of cookies. Accepting cookies is usually the best way to ensure you get the most from a website. You can normally change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from. Get more help about how cookies work with specific browsers. Please note, these instructions may change from time to time.

12. Interaction Data

This is the sum of the digital presence which may be left behind as a result of any Interactions you may have had with Adaptavist or its affiliates which falls outside of the scope of a formalised agreement. This includes , but is not limited to, any information you may provide us through our website(s), through any communications you may have with Adaptavist or any Adaptavist or Adaptavist Group employee in the course of their employment, or through any social media platform. You warrant not to provide Adaptavist with any Special Category Data through such Interactions unless explicitly requested by Adaptavist.

Privacy policy addendum for user research activities

For user research (including survey) activities We will collect the data, including personal data, which is described in a research or survey description or its accompanying user research activity information document, for the purposes as set out in that same document.

You have the right to request and obtain a copy of all your personal data and any data derived from it.

We are the data controller for your personal data collected and processed as part of this research, and you agree that We may process your personal data based on your consent. We will use your personal data within Adaptavist and its affiliates only for research and informational purposes and to comply with applicable data protection laws. We will try to anonymize your data to the extent that this is feasible. No special category data (as defined in GDPR) is collected as part of this research. We will erase your data on your written request to us.

We use data processors for user research, which will be described in research or survey description or its accompanying user research activity information document, and each of which will have their own privacy policy.